About Us


Our Brand

We are organized, dependable, creative and available remotely from our Boston-area office to identify and support our clients' brand management needs.  We get it done!  


Our Mission:  

We are passionate about inspiring and empowering businesses and individuals to develop, project and monetize their defined, aligned and confident employer brand, company identity, nonprofit image or personal brand. 


Our Vision: 

To be the most effective, efficient and results-driven shared-service small business solely dedicated to creating or rebuilding brands that help clients maximize or increase revenue, talent, membership or opportunities.


Our Positioning: 

Leveraging decades of experience at global brands (Reebok, adidas Group, Nintendo and Boston Scientific), we are New England's most qualified minority and woman-owned business enterprise dedicated solely to helping clients define and market an authentic and sustainable brand that can help them achieve their business or personal goals. 


Our Objective: 

To help clients achieve their business objectives and reach their personal goals.  


Our Strategy: 

Conceptualize and create compelling and consistent stories that shape and accurately communicate our clients' brands.


Our Background: 

In July, 2015, MDK Brand Management was founded by Denise Kaigler, an experienced brand management, marketing and corporate communications strategist who spearheaded public relations and brand-building programs for Reebok, Nintendo and Boston Scientific, where she was responsible for corporate branding and brand management. In October 2015, Denise launched MDK with three clients, including former employer Boston Scientific.


Our Certifications: 

MDK Brand Management is certified by the Commonwealth of Massachusetts and the City of Boston as a minority and woman-owned business enterprise.