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Monthly Archives: October 2022

Rebranding Colleges in the Face of Soaring Tuition Costs

Rebranding Colleges in the Face of Soaring Tuition Costs

According to a report by the Boston Globe, as many as 60 to 70 percent of students going through the college search process rule out schools based solely on the tuition price. That means that with a quick google search, most students ‘swipe left’ based on sticker-shock before stepping foot on campus or submitting their application.   For years, the average cost of college has consistently increased, leaving schools across the…

The Cat’s Meow: How Personal Brands are Built

The Cat’s Meow: How Personal Brands are Built

Building a personal brand can at times be opportunistic. A challenge or crisis that suddenly falls in our path not only tests our quick thinking, but our humanity. How quickly we think and how much we demonstrate our compassion could directly influence our image, our reputation, our brand. Billionaire Warren Buffet once said, “It takes 20 years to build a…