About Us


Our Brand:

We are uniquely experienced, results-driven and passionate about supporting your brand development, management and marketing needs.  We get it done!

Our Mission:

We help discover and tell engaging stories that define brands and support goals.

Our Vision:

Our vision is a world where individuals, nonprofits and small businesses have a clearly defined and consistent brand, image and identity that inspires, motivates and engages, enabling and supporting their personal goals or business objectives.

Our Positioning:

Leveraging decades of experience at global brands (Reebok, adidas Group, Nintendo and Boston Scientific), we are New England's most qualified minority and woman-owned business enterprise dedicated solely to helping clients define and market an authentic and sustainable brand.

Our Objective:

To help clients achieve their business objectives and reach their personal goals.

Our Strategy:

We conceptualize and create compelling and consistent stories that shape and accurately communicate our clients' brands.

Our Background:

In July, 2015, MDK Brand Management was founded by Denise Kaigler, an experienced brand management, marketing and corporate communications strategist who spearheaded public relations and brand-building programs for Reebok, Nintendo and Boston Scientific, where she was responsible for corporate branding and brand management. In October 2015, Denise launched MDK Brand Management with three clients, including Boston Scientific.

Our Certifications:

MDK Brand Management is certified by the Commonwealth of Massachusetts and the City of Boston as a minority and woman-owned business enterprise.