Who We Are
We all enjoy great stories. A great story has the power to engage the mind, body and soul. It inspires us to want to learn more, join the conversation, be part of the movement. A great story compels us to buy a product, retain a service, or hire a job candidate. At its core, branding is the art of storytelling.
Discovering compelling stories that define, build or restore brands is at the heart of who we are. Without the foundation of a compelling story, brands simply cannot engage, thrive and grow. Stories give brands a voice, capture audiences and create opportunities.
MDK Brand Management wants to discover your great story and define and build your bankable brand.
We are passionate about discovering compelling stories
that build bankable brands.
Denise Kaigler is an award-winning communications, marketing and brand strategist, and the founder and principal of MDK Brand Management, LLC. She is also the author of Forty Dollars and a Brand: How to Overcome Challenges, Defy the Odds and Live Your Awesomeness. Denise has nearly 25-years of corporate experience at multi-billion dollar brands, including Reebok, adidas Group, Nintendo and Boston Scientific, where her responsibilities included media and public relations, corporate communications, corporate branding and brand management. Denise and her team spearheaded the rebranding of Boston Scientific, which included the new tagline, “Advancing science for life,” written by Denise.
Denise’s passion for discovering and sharing stories was driven by her personal challenges. Throughout her childhood and young adulthood, Denise’s “story” was dominated by her shy and introverted disposition, coupled with an unfortunate belief that she had nothing to say and, if she did, no one would care enough to listen. Since founding MDK Brand Management in 2015, Denise has been helping small businesses, non profits and individuals discover and share their engaging stories and build a brand that supports their business, professional or personal goals and objectives. In addition to numerous nonprofit and for-profit clients, Denise works with several Massachusetts correctional facilities, where she helps current and former inmates remake their brands to rebuild their lives.
Shortly after graduating from Emerson College in Boston, MA with a degree in broadcast journalism, Denise became a television news reporter. During her on-air stints in Columbus, GA and Boston, MA, Denise worked on overcoming her shyness, honed her writing and public speaking skills and began learning the importance of branding.
Forty Dollars and a Brand, inspired by Denise’s personal brand journey from a shy introvert to a corporate executive and business owner, includes brand-building steps, tips and first-hand stories featuring numerous celebrities, including JAY-Z, former President Bill Clinton, Beyoncé, Oprah and Will Smith. The book is available at amazon.com and barnesandnoble.com.
Denise, who has a daughter and a son, is active in the non-profit community and sits on several boards, including the Greater Boston Chamber of Commerce, Mass Humanities and the University of Massachusetts Boston Advisory Board for Sport Leadership and Management. She is also an adjunct professor at Boston area colleges.Denise has received numerous awards and recognitions, including twice being named among the “Most Influential Black Women in Corporate America” by Savoy magazine.