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The Google Search: How to Become and Remain Relevant
The Google Search: How to Become and Remain Relevant

In this age of technology, building a consistently relevant online brand is becoming increasingly critical. With a wealth of resources at our fingertips, it’s easier that you think to strengthen the impact of your brand and the reach of your business.  Although it seems simple enough, the process can feel complicated: Enter the Google Search engine.   When searching the internet…

Rebranding Colleges in the Face of Soaring Tuition Costs
Rebranding Colleges in the Face of Soaring Tuition Costs

According to a report by the Boston Globe, as many as 60 to 70 percent of students going through the college search process rule out schools based solely on the tuition price. That means that with a quick google search, most students ‘swipe left’ based on sticker-shock before stepping foot on campus or submitting their application.   For years, the average cost of college has consistently increased, leaving schools across the…

The Cat’s Meow: How Personal Brands are Built
The Cat’s Meow: How Personal Brands are Built

Building a personal brand can at times be opportunistic. A challenge or crisis that suddenly falls in our path not only tests our quick thinking, but our humanity. How quickly we think and how much we demonstrate our compassion could directly influence our image, our reputation, our brand. Billionaire Warren Buffet once said, “It takes 20 years to build a…

The Woman King: The Brand of Entertainment
The Woman King: The Brand of Entertainment

If you haven’t already heard about it, “The Woman King” is box office king, led by queens, actress Viola Davis and director Gina Prince-Bythewood. However, surprising analysts with a $19 million box office debut didn’t come without its online critics. “Time to Boycott the Woman King movie. The film is about the Dahomey & Benin that traded slaves into the…

Frances Tiafoe: Advancing His Brand, On and Off the Court
Frances Tiafoe: Advancing His Brand, On and Off the Court

You don’t have to be a tennis aficionado to understand the significance of what is playing out on the U.S. Open court in Flushing Meadows, New York. The No 22-seeded Frances Tiafoe became the first American man to reach the U.S. Open semifinals since 2006 by slamming past both Rafael Nadal (#2-seeded) and Andrey Rublev (#9-seeded). Tiafoe’s aggressive play on…

Is Unhappiness the “Next” Normal?
Is Unhappiness the “Next” Normal?

Bobby McFerrin would not be happy. According to a new survey, 45% of people around the world have not felt happy since early 2020, before the COVID-19 pandemic. The Oracle Happiness Report, which summarizes the surveys of approximately 12,000 consumers and business leaders from 14 countries, also states that about 25% of people don’t know or can’t remember what it…

She’s Got EGOT
She’s Got EGOT

Jennifer Hudson’s brand is on fire. During the 2022 Tony Awards, the singer, actor and producer earned her way into the elite EGOT club, joining just 16 other artists. Hudson won a Tony for her role as a producer of A Strange Loop, which was crowned as Best Musical. With that win, Hudson became the youngest, the second black woman,…

The Brand of the Honorary Doctor
The Brand of the Honorary Doctor

It’s graduation season and scores of celebrities and regular folks alike are being awarded with an honorary doctorate. Some of the 2022 recipients include Taylor Swift, Taraji P. Henson, Angela Bassett, Maria Shriver, Bobby Bones, and Dwyane Wade. Honorary degrees are academic awards given by universities to individuals in recognition of their exceptional talent and contributions to society or lifetime…

Finding the Confidence, Courage, and Poise to “Survive” and Thrive
Finding the Confidence, Courage, and Poise to “Survive” and Thrive

It’s hard to believe that this month marks more than 20 years since my 15 seconds of fame on CBS’ hugely popular reality show, Survivor: The Australia Outback – The Reunion. I’ll never forget that hot day on the CBS television lot in Los Angeles, California. After more than an hour waiting outside alongside other special guests, mostly CBS Survivor…

An Arrest, a Judge, and a Young Woman Embracing Her Second Chance
An Arrest, a Judge, and a Young Woman Embracing Her Second Chance

Second chances come to those who embrace the opportunity to walk a different path, to lead a productive life, to rewind their bruised brand.  Meet Gabrielle Petty, the young woman who was put up for adoption shortly after she was born and her mother was sentenced to prison. Falling into the trap of desperation which led to bad decisions, Perry…

Rewinding by Paying It Forward: Chance the Rapper Repeats Charitable Deeds
Rewinding by Paying It Forward: Chance the Rapper Repeats Charitable Deeds

Chicago’s very own Chance the Rapper continued to pay it forward while celebrating his 29th birthday last weekend. Bypassing parties and gifts, Chance instead headlined a meal give-away on the city’s South Side. The record producer, singer and rapper posted an Instagram video that showcased the give-away at the Discover Customer Care Center and featured a Chance-mascot dancer.  At least…

Using Plastic Surgery to Chisel Personal Brands:  Is the Tuck, Suck & Pluck the Most Effective Way?
Using Plastic Surgery to Chisel Personal Brands: Is the Tuck, Suck & Pluck the Most Effective Way?

A personal brand is often influenced by what others perceive us to be, how others feel about what we say or do and especially how we look. Whether or not we agree with it, this perception of our personal brand might then be forced into our channels of influence. These could include social media, in-person gatherings, and word of mouth,…

Director Jane Campion’s Need for a Brand Rewind After “Thoughtless” Remarks about Venus and Serena Williams
Director Jane Campion’s Need for a Brand Rewind After “Thoughtless” Remarks about Venus and Serena Williams

The controversial remarks by director Jane Campion about Venus and Serena Williams; the alleged drunk pilot removed from a JetBlue flight; PACE, a senior living program that enables some of our elderly to age at home, and a Nigerian doctor’s push for equal access to vaccines. What do these four references have in common? They each have a brand. Two…

Black Professionals and the Lack of Executive Sponsorship: Why & What Can Be Done?
Black Professionals and the Lack of Executive Sponsorship: Why & What Can Be Done?

Executive sponsorship is one of the most influential factors in the career advancement of high-potential employees. Without a doubt, one key to moving from middle management to the executive level in any organization is sponsorship. Yet, despite rallying cries over the disproportionately low number of Black professionals breaking through the glass ceiling, few have access to this critical resource. 🔥…

Is Your Nonprofit’s Website an Effective Storyteller and Spokesperson?
Is Your Nonprofit’s Website an Effective Storyteller and Spokesperson?

It’s all about the story. When visitors come to your nonprofit’s website, are they able to clearly understand your story within 15 seconds?  Can they feel your passion, energy, and commitment oozing from the powerful images and videos? Is the branding aligned and consistent? Does the limited but emotive text pull them in and keep them from bouncing? These are…

Laying Off Without Letting Go
Laying Off Without Letting Go

“I’m freaking out.” Those were reportedly the words spoken by a former Peloton employee shortly before she was one of thousands of employees laid off in February by the exercise equipment company. In 2021, hundreds of thousands of employees were laid off from companies throughout the U.S. Companies that eliminate positions often do so because they need to reallocate those…

Koalas and Chocolates Help Guide Australia’s Brand to a Smooth Landing
Koalas and Chocolates Help Guide Australia’s Brand to a Smooth Landing

There are numerous positive takeaways from the way Australia reopened its borders to fully vaccinated travelers following a two-year closure due to COVID-19. Australia was a brand hit when it welcomed travelers back with koala toys and the country’s signature Tim Tams chocolate cookies. This comes after the country imposed some of the world’s strictest COVID rules in an effort…

5 Tips to Rewind Your Brand in 2022
5 Tips to Rewind Your Brand in 2022

This how-to blog is focused on helping professionals and business owners rewind and define their personal or business brand during challenging and uncertain times. Follow the below 5 tips to help your brand stand out and breakthrough. During the past year, millions of workers left their job. Thousands were laid from numerous companies, including Ford, Expedia, General Mills, and Nokia.…

Despite Challenges, Under-represented Careerists Must Press On
Despite Challenges, Under-represented Careerists Must Press On

Economies are stalled. Businesses are struggling. Careers are disrupted. Millions are unemployed. The COVID-19 pandemic is changing how we live and upending how we work. While it might be difficult, careerists – especially under-represented women and people of colour – must embrace opportunities and make the decision to press on. Take the time to thoughtfully plot your career path through…

The Power of Conversations and Connections During COVID-19
The Power of Conversations and Connections During COVID-19

As coronavirus cases and deaths continue to increase across the country, multiple studies highlight the importance of taking a proactive and productive approach to career development during these unprecedented times. “If done with care and sensitivity,” according to Pitzer Career Services, “this can be a powerful time to make career connections and have informative conversations and interactions with professionals.” EMBRACE…

Turning Addiction, Death and Incarceration Into a Brand of Hope and Inspiration
Turning Addiction, Death and Incarceration Into a Brand of Hope and Inspiration

Turning Addiction, Death and Incarceration Into a Brand of Hope and Inspiration Prior to the pandemic, I had the pleasure of graduating groups of inmates in my “Define Your Brand, Own Your Future” personal branding workshop program for sentenced and pre-trial offenders within the Massachusetts Department of Correction. Prior to each inmate receiving their MDK Brand Management Certificate of Achievement,…

Transition from Story-Teller to Story-Seller
Transition from Story-Teller to Story-Seller

5 Steps to Transition from Story-Teller to Story-Seller Denise Kaigler, Brand Elevation Strategist “Marketing is telling a story about your values that resonates enough with people that they want to give you money.” – Seth Golin It is said that every individual has a story to tell. But do we each have a story to sell?  As someone who has…

My Week Experiencing Cuba’s Brand: It’s A Story Worth Telling
My Week Experiencing Cuba’s Brand: It’s A Story Worth Telling

Visiting Cuba, popular among tourists for its rich history, museums, cigars and rum, had long been on my bucket list. But for most Americans, traveling to Cuba is not a simple book-and-fly process.  And as a result of the U.S.’s increased travel bans imposed in June, 2019, it has become even more difficult to travel to this Caribbean destination from…

How to Become a Compelling Story Teller
How to Become a Compelling Story Teller

“I’m obsessed with giving the audience something they don’t see coming.” – Jordan Peele, writer and director, Get Out. Not all great stories are delivered equally. The story swirling around inside your head may be itching to be heard but are you set up to tell it with the captivating finesse it deserves? In the past, I would have answered…