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The “Badassery” of Women
The “Badassery” of Women

Oh my goodness, it was so stressful getting to the Boston Chamber’s invitation-only Executive Women’s Networking Dinner last week. Stress courtesy of President Biden’s Boston visit at the exact same time in the exact same Boston Seaport area! Gun boats patrolled the Boston Harbor while street closures and state police protected the roadways. I finally made it to the dinner,…

Is AI the Elephant in Your Boardroom?
Is AI the Elephant in Your Boardroom?

AI, or artificial intelligence, includes self-driving cars, robots, artificially created images, and ChatGBT along with other chatbots which can write almost anything on command. To deny the impact of AI on this and future generations is an exercise in futility. Who doesn’t ask Alexa or Siri at least one question or to perform at least one task on any given…

Jamaica’s Brand on the Hot Seat: Will Americans Heed State Department Travel Warnings?
Jamaica’s Brand on the Hot Seat: Will Americans Heed State Department Travel Warnings?

Sey it isn\’t suh! The State Department has sounded the alarm, urging Americans to “reconsider travel” to Jamaica. While the increasing crime rate in Jamaica is a main reason for the heightened concern, it is the apparent slow response among local police that has put Jamaica in the State Department’s crosshairs. “When arrests are made, cases are infrequently prosecuted to…

Art or Artificial? The Music Industry Sings the Blues
Art or Artificial? The Music Industry Sings the Blues

Image Source: Grootin Music Entertainment Those of a certain age might remember the 1974 ad tagline, “Is it live or is it Memorex?” featuring jazz artist Ella Fitzgerald singing at such a high octave that she breaks a glass. It was a campaign meant to be a fun guessing game of sorts. Were viewers listening to Ms. Fitzgerald singing live…

How do we unpack this? Lynching comments by law enforcement caught on recording
How do we unpack this? Lynching comments by law enforcement caught on recording

It’s 2023, not 1923. That was five years before Virginia governor Harry Flood Byrd signed into law the Virginia Anti-Lynching Law of 1928. The breaking news last week that members of Oklahoma’s law enforcement were caught on a secret recording talking about killing reporters and lynching Black residents was like being transported back in time to a horrid period in…

NASA’s Captain Glover: A Masterclass in Creating an Out of this World Personal Brand
NASA’s Captain Glover: A Masterclass in Creating an Out of this World Personal Brand

It did not happen overnight. But it did happen. Earlier this week, NASA announced that its first flight around the moon in 50 years will be piloted by Victor J. Glover, Jr., the first African American astronaut selected for a lunar mission. Glover will be joined by three other astronauts, Reid Wiseman, Jeremy Hansen and Christina Koch, the mission specialist…

2023: The Year of Professional Development
2023: The Year of Professional Development

Companies are laying off employees at a seemingly nonstop rate. According to layoffs.fyi, a staggering 148,000 tech and retail employees have been laid off this year. More employees were also laid off in other industries, including media and entertainment. And it’s only March. Amazon, Disney, Ericsson, Google, Meta, Microsoft, PayPal, Salesforce, SAP, Wayfair, Yahoo and Zoom are some of the…

NBA Star Ja Morant: A No Excuses, Teachable Moment
NBA Star Ja Morant: A No Excuses, Teachable Moment

Image: Morant Instagram Live screenshot | NBA superstar Shaquille O’Neal offers up a powerful message regarding NBA player Ja Morant’s suspension and potential loss of millions of dollars: “He put himself in this situation.” As reported by numerous media outlets, including USA Today, “Morant is taking time away from the basketball court to focus on his well-being after he was suspended…

Chris Brown’s Instagram Fail is a Cautionary Tale:  Four Actions to Consider if You Suffer from Posting Regret
Chris Brown’s Instagram Fail is a Cautionary Tale: Four Actions to Consider if You Suffer from Posting Regret

As the adage goes, ”Some things are better left unsaid.” Or, in the case of embattled R&B artist Chris Brown, left unposted. Brown recently took to social media and let the entire world see his frustration and anger after not winning the Grammy for Best R&B Album. But what apparently inflamed social media users wasn’t only that Brown was angry…

Is FoMO Impacting Your Personal Brand or Mental Health?
Is FoMO Impacting Your Personal Brand or Mental Health?

The fear of missing out has a gripping and unhealthy hold on countless lives around the world. The term FoMO, as it is widely known, was created in 2004 and has become increasingly popular. So, what is FoMO, and how can you check to see if you have it? FoMO is … FoMO (the acronym for Fear of Missing Out)…

Minimalism & Experiences: 5 Branding Trends to Tap to Launch or Grow Your Business in 2023
Minimalism & Experiences: 5 Branding Trends to Tap to Launch or Grow Your Business in 2023

Entering a new year is a great time to reflect on the past and plan for the future. As you reflect on your business brand and how you can broaden your consumer reach, below are some key consumer takeaways from 2022 that can help you successfully launch or grow your business in 2023: Design a logo that engages consumers —…

Verified: The Musk-Influenced Brand of Twitter Chirps the Blues
Verified: The Musk-Influenced Brand of Twitter Chirps the Blues

As Elon Musk takes on his new Twitter CEO role, thousands of former Twitter employees – along with millions of global users – remain unsure of the platform’s future. Following his $43 billion deal, Musk has begun to reshape the company from the ground up. And it began with his new mandate to employees: Be hardcore. Within his first week heading the company, Musk sent an…

One Celebrity’s Name Change in the Name of Climate Change
One Celebrity’s Name Change in the Name of Climate Change

(Image courtesy of YouTube) Who is Rainfall Heat Wave Extreme Winter Wilson?   Known for his role as Dwight Shrute in the hit show The Office, Rainn Wilson has announced that he is changing his name to “Rainfall Heat Wave Extreme Winter Wilson.” The name change announcement comes via Wilson’s recent Twitter post. In the tweet, Wilson said that the new name was timed in accordance with the United Nations climate change conference which was set…

The Google Search: How to Become and Remain Relevant
The Google Search: How to Become and Remain Relevant

In this age of technology, building a consistently relevant online brand is becoming increasingly critical. With a wealth of resources at our fingertips, it’s easier that you think to strengthen the impact of your brand and the reach of your business.  Although it seems simple enough, the process can feel complicated: Enter the Google Search engine.   When searching the internet…

Rebranding Colleges in the Face of Soaring Tuition Costs
Rebranding Colleges in the Face of Soaring Tuition Costs

According to a report by the Boston Globe, as many as 60 to 70 percent of students going through the college search process rule out schools based solely on the tuition price. That means that with a quick google search, most students ‘swipe left’ based on sticker-shock before stepping foot on campus or submitting their application.   For years, the average cost of college has consistently increased, leaving schools across the…

The Cat’s Meow: How Personal Brands are Built
The Cat’s Meow: How Personal Brands are Built

Building a personal brand can at times be opportunistic. A challenge or crisis that suddenly falls in our path not only tests our quick thinking, but our humanity. How quickly we think and how much we demonstrate our compassion could directly influence our image, our reputation, our brand. Billionaire Warren Buffet once said, “It takes 20 years to build a…

The Woman King: The Brand of Entertainment
The Woman King: The Brand of Entertainment

If you haven’t already heard about it, “The Woman King” is box office king, led by queens, actress Viola Davis and director Gina Prince-Bythewood. However, surprising analysts with a $19 million box office debut didn’t come without its online critics. “Time to Boycott the Woman King movie. The film is about the Dahomey & Benin that traded slaves into the…

Frances Tiafoe: Advancing His Brand, On and Off the Court
Frances Tiafoe: Advancing His Brand, On and Off the Court

You don’t have to be a tennis aficionado to understand the significance of what is playing out on the U.S. Open court in Flushing Meadows, New York. The No 22-seeded Frances Tiafoe became the first American man to reach the U.S. Open semifinals since 2006 by slamming past both Rafael Nadal (#2-seeded) and Andrey Rublev (#9-seeded). Tiafoe’s aggressive play on…

Is Unhappiness the “Next” Normal?
Is Unhappiness the “Next” Normal?

Bobby McFerrin would not be happy. According to a new survey, 45% of people around the world have not felt happy since early 2020, before the COVID-19 pandemic. The Oracle Happiness Report, which summarizes the surveys of approximately 12,000 consumers and business leaders from 14 countries, also states that about 25% of people don’t know or can’t remember what it…

She’s Got EGOT
She’s Got EGOT

Jennifer Hudson’s brand is on fire. During the 2022 Tony Awards, the singer, actor and producer earned her way into the elite EGOT club, joining just 16 other artists. Hudson won a Tony for her role as a producer of A Strange Loop, which was crowned as Best Musical. With that win, Hudson became the youngest, the second black woman,…

The Brand of the Honorary Doctor
The Brand of the Honorary Doctor

It’s graduation season and scores of celebrities and regular folks alike are being awarded with an honorary doctorate. Some of the 2022 recipients include Taylor Swift, Taraji P. Henson, Angela Bassett, Maria Shriver, Bobby Bones, and Dwyane Wade. Honorary degrees are academic awards given by universities to individuals in recognition of their exceptional talent and contributions to society or lifetime…

Finding the Confidence, Courage, and Poise to “Survive” and Thrive
Finding the Confidence, Courage, and Poise to “Survive” and Thrive

It’s hard to believe that this month marks more than 20 years since my 15 seconds of fame on CBS’ hugely popular reality show, Survivor: The Australia Outback – The Reunion. I’ll never forget that hot day on the CBS television lot in Los Angeles, California. After more than an hour waiting outside alongside other special guests, mostly CBS Survivor…

An Arrest, a Judge, and a Young Woman Embracing Her Second Chance
An Arrest, a Judge, and a Young Woman Embracing Her Second Chance

Second chances come to those who embrace the opportunity to walk a different path, to lead a productive life, to rewind their bruised brand.  Meet Gabrielle Petty, the young woman who was put up for adoption shortly after she was born and her mother was sentenced to prison. Falling into the trap of desperation which led to bad decisions, Perry…

Rewinding by Paying It Forward: Chance the Rapper Repeats Charitable Deeds
Rewinding by Paying It Forward: Chance the Rapper Repeats Charitable Deeds

Chicago’s very own Chance the Rapper continued to pay it forward while celebrating his 29th birthday last weekend. Bypassing parties and gifts, Chance instead headlined a meal give-away on the city’s South Side. The record producer, singer and rapper posted an Instagram video that showcased the give-away at the Discover Customer Care Center and featured a Chance-mascot dancer.  At least…

Using Plastic Surgery to Chisel Personal Brands:  Is the Tuck, Suck & Pluck the Most Effective Way?
Using Plastic Surgery to Chisel Personal Brands: Is the Tuck, Suck & Pluck the Most Effective Way?

A personal brand is often influenced by what others perceive us to be, how others feel about what we say or do and especially how we look. Whether or not we agree with it, this perception of our personal brand might then be forced into our channels of influence. These could include social media, in-person gatherings, and word of mouth,…

Director Jane Campion’s Need for a Brand Rewind After “Thoughtless” Remarks about Venus and Serena Williams
Director Jane Campion’s Need for a Brand Rewind After “Thoughtless” Remarks about Venus and Serena Williams

The controversial remarks by director Jane Campion about Venus and Serena Williams; the alleged drunk pilot removed from a JetBlue flight; PACE, a senior living program that enables some of our elderly to age at home, and a Nigerian doctor’s push for equal access to vaccines. What do these four references have in common? They each have a brand. Two…

Black Professionals and the Lack of Executive Sponsorship: Why & What Can Be Done?
Black Professionals and the Lack of Executive Sponsorship: Why & What Can Be Done?

Executive sponsorship is one of the most influential factors in the career advancement of high-potential employees. Without a doubt, one key to moving from middle management to the executive level in any organization is sponsorship. Yet, despite rallying cries over the disproportionately low number of Black professionals breaking through the glass ceiling, few have access to this critical resource. 🔥…

Is Your Nonprofit’s Website an Effective Storyteller and Spokesperson?
Is Your Nonprofit’s Website an Effective Storyteller and Spokesperson?

It’s all about the story. When visitors come to your nonprofit’s website, are they able to clearly understand your story within 15 seconds?  Can they feel your passion, energy, and commitment oozing from the powerful images and videos? Is the branding aligned and consistent? Does the limited but emotive text pull them in and keep them from bouncing? These are…

Laying Off Without Letting Go
Laying Off Without Letting Go

“I’m freaking out.” Those were reportedly the words spoken by a former Peloton employee shortly before she was one of thousands of employees laid off in February by the exercise equipment company. In 2021, hundreds of thousands of employees were laid off from companies throughout the U.S. Companies that eliminate positions often do so because they need to reallocate those…

Koalas and Chocolates Help Guide Australia’s Brand to a Smooth Landing
Koalas and Chocolates Help Guide Australia’s Brand to a Smooth Landing

There are numerous positive takeaways from the way Australia reopened its borders to fully vaccinated travelers following a two-year closure due to COVID-19. Australia was a brand hit when it welcomed travelers back with koala toys and the country’s signature Tim Tams chocolate cookies. This comes after the country imposed some of the world’s strictest COVID rules in an effort…

5 Tips to Rewind Your Brand in 2022
5 Tips to Rewind Your Brand in 2022

This how-to blog is focused on helping professionals and business owners rewind and define their personal or business brand during challenging and uncertain times. Follow the below 5 tips to help your brand stand out and breakthrough. During the past year, millions of workers left their job. Thousands were laid from numerous companies, including Ford, Expedia, General Mills, and Nokia.…

Despite Challenges, Under-represented Careerists Must Press On
Despite Challenges, Under-represented Careerists Must Press On

Economies are stalled. Businesses are struggling. Careers are disrupted. Millions are unemployed. The COVID-19 pandemic is changing how we live and upending how we work. While it might be difficult, careerists – especially under-represented women and people of colour – must embrace opportunities and make the decision to press on. Take the time to thoughtfully plot your career path through…

The Power of Conversations and Connections During COVID-19
The Power of Conversations and Connections During COVID-19

As coronavirus cases and deaths continue to increase across the country, multiple studies highlight the importance of taking a proactive and productive approach to career development during these unprecedented times. “If done with care and sensitivity,” according to Pitzer Career Services, “this can be a powerful time to make career connections and have informative conversations and interactions with professionals.” EMBRACE…

Turning Addiction, Death and Incarceration Into a Brand of Hope and Inspiration
Turning Addiction, Death and Incarceration Into a Brand of Hope and Inspiration

Turning Addiction, Death and Incarceration Into a Brand of Hope and Inspiration Prior to the pandemic, I had the pleasure of graduating groups of inmates in my “Define Your Brand, Own Your Future” personal branding workshop program for sentenced and pre-trial offenders within the Massachusetts Department of Correction. Prior to each inmate receiving their MDK Brand Management Certificate of Achievement,…

Transition from Story-Teller to Story-Seller
Transition from Story-Teller to Story-Seller

5 Steps to Transition from Story-Teller to Story-Seller Denise Kaigler, Brand Elevation Strategist “Marketing is telling a story about your values that resonates enough with people that they want to give you money.” – Seth Golin It is said that every individual has a story to tell. But do we each have a story to sell?  As someone who has…

My Week Experiencing Cuba’s Brand: It’s A Story Worth Telling
My Week Experiencing Cuba’s Brand: It’s A Story Worth Telling

Visiting Cuba, popular among tourists for its rich history, museums, cigars and rum, had long been on my bucket list. But for most Americans, traveling to Cuba is not a simple book-and-fly process.  And as a result of the U.S.’s increased travel bans imposed in June, 2019, it has become even more difficult to travel to this Caribbean destination from…

How to Become a Compelling Story Teller
How to Become a Compelling Story Teller

“I’m obsessed with giving the audience something they don’t see coming.” – Jordan Peele, writer and director, Get Out. Not all great stories are delivered equally. The story swirling around inside your head may be itching to be heard but are you set up to tell it with the captivating finesse it deserves? In the past, I would have answered…