How Serena Williams Became a Branding Tour de Force With Fierce Ambitions Far Beyond the Court

By Ron Stodghill/ November 2018

Such honesty only deepens her appeal both to fans and to brands. "Serena is connecting outside of tennis and Nike fans to a broader base who might have nothing in common with her except that she is authentic and real,” says Denise Kaigler, a brand strategist who has worked with such companies as Adidas, Reebok and Nintendo. "She is connecting as a mother, entrepreneur and wife with everyday people

WEEI Radio’s "Community Focus”

WEEI Radio’s "Community Focus” host Darnell Williams speaks with Pastor Ellis Washington and founder of MDK Brand Management Denise Kaigler about the current political climate and upcoming midterm elections.

After Facebook Infamy, Crimson Hexagon Is Ditching 'The Coolest Company Name In The World'


The October 5, 2018 edition of includes comments from founder Denise Kaigler regarding the merger that will impact the Crimson Hexalon brand.

April 2018

On Thursday, March 15, 2018, Big Sister Association of Greater Boston held its seventh Project Role Model fashion show at the Fairmont Copley Plaza in Boston. The fashion show raised a record-breaking $230,000 in support of Big Sister Boston's mentoring and enrichment programs for girls through ticket sales, sponsorships, silent auction and a live auction hosted by WBZ-TV/CBS Boston's sports anchor, Steve Burton, and Big Sister Boston's Board Vice Chair, Mariann Youniss of Wellesley. On the runway were fashions from Wellesley boutique, Clementine, and for the third year in a row, bridal and couture designs from Michael DePaulo.


In its October 2017 issue, UnityFirst magazine features author Denise Kaigler and her new book, Forty Dollars and a Brand: How to Overcome Challenges, Defy the Odds and Live Your Awesomeness. Click on the link below.

WHDH-TV, Channel 7, "Urban Update"

October 2017

"Urban Update" host Bryon Barnett speaks with guest Denise Kaigler about her newly released book, Forty Dollars and a Brand: How to Overcome Challenges, Defy the Odds and Live Your Awesomeness. - Forty Dollars And A Brand

97.7 WAAF FM, "Community Focus"

September 2017

Host Darnell Williams spends an hour with guest Denise Kaigler as she talks about her childhood, overcoming numerous challenges, and her transition from a shy introvert to a corporate leader and now author of the new book, Forty Dollars and a Brand: How to Overcome Challenges, Defy the Odds and Live Your Awesomeness.

Denise Kaigler's interview in IdeaMensch


Denise Kaigler is the Founder and Principal of MDK Brand Management, LLC, a company committed to helping companies and individuals define, enhance, and market their desired corporate identity, employer brand, or personal brand. Prior to founding her company in July of 2015, Kaigler held senior leadership roles at Reebok International, adidas Group, Nintendo of America, and Boston Scientific Corporation, where she was responsible for corporate branding and brand management. Kaigler began her career in television news as a reporter, anchor, writer, and producer.

Kaigler has received numerous awards and honors, including twice being named among the "Top Influential Women in Corporate America" by Savoy magazine. She is also a recipient of the Magic 106.7 "Exceptional Women" Award, the Girl Scouts of Eastern Massachusetts "Leading Women" Award, and the Dimock Center's Mary Eliza Mahoney Community Service Award.

Kaigler holds a B.A. in Journalism from Emerson College in Boston, where she served on the Board of Overseers for two terms. She currently serves as a director on several boards, including the Women's Leadership Council of United Way of Massachusetts Bay, Sail Boston, Inc., and the Greater Boston Chamber of Commerce, where she chaired the Women's Network Advisory Board for two years. Kaigler is also a founding member of the Advisory Board for the Sports Leadership and Management undergraduate degree program at the University of Massachusetts, Boston.

An avid writer, Kaigler authors blogs focused on personal and corporate branding. She also enjoys traveling. During her 25-year career, Kaigler has visited numerous countries around the world. She and her family reside in Massachusetts.