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At its core, branding is storytelling. That story must be built on a solid foundation of strategic brand-building pillars. Identifying those pillars is a critical part of the branding process. Brands that have clearly defined and adeptly executed pillars rise above the noise, stand out from the crowd and are more likely to achieve their business objectives or reach their personal goals.

When it comes to developing brand-building strategic pillars, MDK Brand Management leverages its founder’s decades of communications, corporate branding and brand management experience. From writing the tagline for Boston Scientific (“Advancing science for life.”) to developing mission statements and key messages for Children’s Services of Roxbury and the National Basketball Wives Association, MDK founder Denise Kaigler has the proven expertise to build or enhance your brand.

Mission
goals

Positioning
differentiator

Tagline
declaration

Purpose
why

Stories
engagement

Key Messages
supportive