“Build it and they will come.” Unfortunately, that isn’t exactly true when it comes to branding. After building a brand, it must regularly communicate and deliver meaningful messaging to its stakeholders for it to grow and thrive. Whether a small business, nonprofit or individual, Brand Communication serves to inform, persuade, remind, and enrich the stakeholder’s knowledge of that brand.
MDK Brand Management’s Brand Communication services include a variety of tools to help your brand reach and educate audiences about the brand’s mission, vision, strengths and values, as well as its products and services.
Our Brand Communications tools range from social media content strategy and key messaging to website design and event strategies.
content & calendar strategy
Social media plays a critical role in effective brand communication. The challenge is finding the time to lay out the plan. MDK Brand Management relieves that pressure by strategizing your content and calendar outline.
Traditional Media outreach strategy & key messages
Based on the client’s goals and the industry landscape, MDK Brand Management can recommend the most effective strategy using traditional media, as well as develop the key messages designed to appeal to our clients’ target audiences.
Collateral design & brand consistency
Consistency in your small business or nonprofit’s collateral helps your brand build its value and enhance its reputation. MDK Brand Management helps brands design effective materials that are consistently presented across the entire brand.
Websites redesign & content development
Websites serve as effective and creative story platforms. MDK Brand Management partners with clients to design their websites and develop the content that passionately communicates their story.
Event Strategies brand alignment & themes
While it may not be critical to be in every place, it is important to be in the right place. MDK Brand Management works with clients to recommend events that align with their brand and help enhance their market presence.