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Despite Challenges, Under-represented Careerists Must Press On

Despite Challenges, Under-represented Careerists Must Press On

Economies are stalled. Businesses are struggling. Careers are disrupted. Millions are unemployed. The COVID-19 pandemic is changing how we live and upending how we work. While it might be difficult, careerists – especially under-represented women and people of colour – must embrace opportunities and make the decision to press on. Take the time to thoughtfully plot your career path through…

The Power of Conversations and Connections During COVID-19

The Power of Conversations and Connections During COVID-19

As coronavirus cases and deaths continue to increase across the country, multiple studies highlight the importance of taking a proactive and productive approach to career development during these unprecedented times. “If done with care and sensitivity,” according to Pitzer Career Services, “this can be a powerful time to make career connections and have informative conversations and interactions with professionals.” EMBRACE…

Turning Addiction, Death and Incarceration In to a Brand of Hope and Inspiration

Turning Addiction, Death and Incarceration In to a Brand of Hope and Inspiration

Turning Addiction, Death and Incarceration In to a Brand of Hope and Inspiration I recently had the pleasure of graduating another group of inmates in my “Define Your Brand, Own Your Future” personal branding workshop program for sentenced and pre-trial offenders within the Massachusetts Department of Correction. Prior to each inmate receiving their MDK Brand Management Certificate of Achievement, celebrating…

Transition from Story-Teller to Story-Seller

Transition from Story-Teller to Story-Seller

5 Steps to Transition from Story-Teller to Story-Seller Denise Kaigler, Brand Elevation Strategist “Marketing is telling a story about your values that resonates enough with people that they want to give you money.” – Seth Golin It is said that every individual has a story to tell. But do we each have a story to sell?  As someone who has…

My Week Experiencing Cuba’s Brand: It’s A Story Worth Telling

My Week Experiencing Cuba’s Brand: It’s A Story Worth Telling

Visiting Cuba, popular among tourists for its rich history, museums, cigars and rum, had long been on my bucket list. But for most Americans, traveling to Cuba is not a simple book-and-fly process.  And as a result of the U.S.’s increased travel bans imposed in June, 2019, it has become even more difficult to travel to this Caribbean destination from…

How to Become a Compelling Story Teller

How to Become a Compelling Story Teller

“I’m obsessed with giving the audience something they don’t see coming.” – Jordan Peele, writer and director, Get Out. Not all great stories are delivered equally. The story swirling around inside your head may be itching to be heard but are you set up to tell it with the captivating finesse it deserves? In the past, I would have answered…