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Is FoMO Impacting Your Personal Brand or Mental Health?

Is FoMO Impacting Your Personal Brand or Mental Health?

The fear of missing out has a gripping and unhealthy hold on countless lives around the world. The term FoMO, as it is widely known, was created in 2004 and has become increasingly popular. So, what is FoMO, and how can you check to see if you have it? FoMO is … FoMO (the acronym for Fear of Missing Out)…

Verified: The Musk-Influenced Brand of Twitter Chirps the Blues

Verified: The Musk-Influenced Brand of Twitter Chirps the Blues

As Elon Musk takes on his new Twitter CEO role, thousands of former Twitter employees – along with millions of global users – remain unsure of the platform’s future. Following his $43 billion deal, Musk has begun to reshape the company from the ground up. And it began with his new mandate to employees: Be hardcore. Within his first week heading the company, Musk sent an…

One Celebrity’s Name Change in the Name of Climate Change

One Celebrity’s Name Change in the Name of Climate Change

(Image courtesy of YouTube) Who is Rainfall Heat Wave Extreme Winter Wilson?   Known for his role as Dwight Shrute in the hit show The Office, Rainn Wilson has announced that he is changing his name to “Rainfall Heat Wave Extreme Winter Wilson.” The name change announcement comes via Wilson’s recent Twitter post. In the tweet, Wilson said that the new name was timed in accordance with the United Nations climate change conference which was set…

The Google Search: How to Become and Remain Relevant

The Google Search: How to Become and Remain Relevant

In this age of technology, building a consistently relevant online brand is becoming increasingly critical. With a wealth of resources at our fingertips, it’s easier that you think to strengthen the impact of your brand and the reach of your business.  Although it seems simple enough, the process can feel complicated: Enter the Google Search engine.   When searching the internet…

Rebranding Colleges in the Face of Soaring Tuition Costs

Rebranding Colleges in the Face of Soaring Tuition Costs

According to a report by the Boston Globe, as many as 60 to 70 percent of students going through the college search process rule out schools based solely on the tuition price. That means that with a quick google search, most students ‘swipe left’ based on sticker-shock before stepping foot on campus or submitting their application.   For years, the average cost of college has consistently increased, leaving schools across the…

The Cat’s Meow: How Personal Brands are Built

The Cat’s Meow: How Personal Brands are Built

Building a personal brand can at times be opportunistic. A challenge or crisis that suddenly falls in our path not only tests our quick thinking, but our humanity. How quickly we think and how much we demonstrate our compassion could directly influence our image, our reputation, our brand. Billionaire Warren Buffet once said, “It takes 20 years to build a…

The Woman King: The Brand of Entertainment

The Woman King: The Brand of Entertainment

If you haven’t already heard about it, “The Woman King” is box office king, led by queens, actress Viola Davis and director Gina Prince-Bythewood. However, surprising analysts with a $19 million box office debut didn’t come without its online critics. “Time to Boycott the Woman King movie. The film is about the Dahomey & Benin that traded slaves into the…

Frances Tiafoe: Advancing His Brand, On and Off the Court

Frances Tiafoe: Advancing His Brand, On and Off the Court

You don’t have to be a tennis aficionado to understand the significance of what is playing out on the U.S. Open court in Flushing Meadows, New York. The No 22-seeded Frances Tiafoe became the first American man to reach the U.S. Open semifinals since 2006 by slamming past both Rafael Nadal (#2-seeded) and Andrey Rublev (#9-seeded). Tiafoe’s aggressive play on…