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2023: The Year of Professional Development

2023: The Year of Professional Development

Companies are laying off employees at a seemingly nonstop rate. According to layoffs.fyi, a staggering 148,000 tech and retail employees have been laid off this year. More employees were also laid off in other industries, including media and entertainment. And it’s only March. Amazon, Disney, Ericsson, Google, Meta, Microsoft, PayPal, Salesforce, SAP, Wayfair, Yahoo and Zoom are some of the…

NBA Star Ja Morant: A No Excuses, Teachable Moment

NBA Star Ja Morant: A No Excuses, Teachable Moment

Image: Morant Instagram Live screenshot | NBA superstar Shaquille O’Neal offers up a powerful message regarding NBA player Ja Morant’s suspension and potential loss of millions of dollars: “He put himself in this situation.” As reported by numerous media outlets, including USA Today, “Morant is taking time away from the basketball court to focus on his well-being after he was suspended…

Is FoMO Impacting Your Personal Brand or Mental Health?

Is FoMO Impacting Your Personal Brand or Mental Health?

The fear of missing out has a gripping and unhealthy hold on countless lives around the world. The term FoMO, as it is widely known, was created in 2004 and has become increasingly popular. So, what is FoMO, and how can you check to see if you have it? FoMO is … FoMO (the acronym for Fear of Missing Out)…

Verified: The Musk-Influenced Brand of Twitter Chirps the Blues

Verified: The Musk-Influenced Brand of Twitter Chirps the Blues

As Elon Musk takes on his new Twitter CEO role, thousands of former Twitter employees – along with millions of global users – remain unsure of the platform’s future. Following his $43 billion deal, Musk has begun to reshape the company from the ground up. And it began with his new mandate to employees: Be hardcore. Within his first week heading the company, Musk sent an…

One Celebrity’s Name Change in the Name of Climate Change

One Celebrity’s Name Change in the Name of Climate Change

(Image courtesy of YouTube) Who is Rainfall Heat Wave Extreme Winter Wilson?   Known for his role as Dwight Shrute in the hit show The Office, Rainn Wilson has announced that he is changing his name to “Rainfall Heat Wave Extreme Winter Wilson.” The name change announcement comes via Wilson’s recent Twitter post. In the tweet, Wilson said that the new name was timed in accordance with the United Nations climate change conference which was set…

The Google Search: How to Become and Remain Relevant

The Google Search: How to Become and Remain Relevant

In this age of technology, building a consistently relevant online brand is becoming increasingly critical. With a wealth of resources at our fingertips, it’s easier that you think to strengthen the impact of your brand and the reach of your business.  Although it seems simple enough, the process can feel complicated: Enter the Google Search engine.   When searching the internet…

Rebranding Colleges in the Face of Soaring Tuition Costs

Rebranding Colleges in the Face of Soaring Tuition Costs

According to a report by the Boston Globe, as many as 60 to 70 percent of students going through the college search process rule out schools based solely on the tuition price. That means that with a quick google search, most students ‘swipe left’ based on sticker-shock before stepping foot on campus or submitting their application.   For years, the average cost of college has consistently increased, leaving schools across the…