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Branding Tips

Jamaica’s Brand on the Hot Seat: Will Americans Heed State Department Travel Warnings?

Jamaica’s Brand on the Hot Seat: Will Americans Heed State Department Travel Warnings?

Sey it isn\’t suh! The State Department has sounded the alarm, urging Americans to “reconsider travel” to Jamaica. While the increasing crime rate in Jamaica is a main reason for the heightened concern, it is the apparent slow response among local police that has put Jamaica in the State Department’s crosshairs. “When arrests are made, cases are infrequently prosecuted to…

Art or Artificial? The Music Industry Sings the Blues

Art or Artificial? The Music Industry Sings the Blues

Image Source: Grootin Music Entertainment Those of a certain age might remember the 1974 ad tagline, “Is it live or is it Memorex?” featuring jazz artist Ella Fitzgerald singing at such a high octave that she breaks a glass. It was a campaign meant to be a fun guessing game of sorts. Were viewers listening to Ms. Fitzgerald singing live…

Rewinding by Paying It Forward: Chance the Rapper Repeats Charitable Deeds

Rewinding by Paying It Forward: Chance the Rapper Repeats Charitable Deeds

Chicago’s very own Chance the Rapper continued to pay it forward while celebrating his 29th birthday last weekend. Bypassing parties and gifts, Chance instead headlined a meal give-away on the city’s South Side. The record producer, singer and rapper posted an Instagram video that showcased the give-away at the Discover Customer Care Center and featured a Chance-mascot dancer.  At least…

Black Professionals and the Lack of Executive Sponsorship: Why & What Can Be Done?

Black Professionals and the Lack of Executive Sponsorship: Why & What Can Be Done?

Executive sponsorship is one of the most influential factors in the career advancement of high-potential employees. Without a doubt, one key to moving from middle management to the executive level in any organization is sponsorship. Yet, despite rallying cries over the disproportionately low number of Black professionals breaking through the glass ceiling, few have access to this critical resource. 🔥…

Laying Off Without Letting Go

Laying Off Without Letting Go

“I’m freaking out.” Those were reportedly the words spoken by a former Peloton employee shortly before she was one of thousands of employees laid off in February by the exercise equipment company. In 2021, hundreds of thousands of employees were laid off from companies throughout the U.S. Companies that eliminate positions often do so because they need to reallocate those…

Koalas and Chocolates Help Guide Australia’s Brand to a Smooth Landing

Koalas and Chocolates Help Guide Australia’s Brand to a Smooth Landing

There are numerous positive takeaways from the way Australia reopened its borders to fully vaccinated travelers following a two-year closure due to COVID-19. Australia was a brand hit when it welcomed travelers back with koala toys and the country’s signature Tim Tams chocolate cookies. This comes after the country imposed some of the world’s strictest COVID rules in an effort…