Chicago’s very own Chance the Rapper continued to pay it forward while celebrating his 29th birthday last weekend. Bypassing parties and gifts, Chance instead headlined a meal give-away on the city’s South Side. The record producer, singer and rapper posted an Instagram video that showcased the give-away at the Discover Customer Care Center and featured a Chance-mascot dancer. At least…
A personal brand is often influenced by what others perceive us to be, how others feel about what we say or do and especially how we look. Whether or not we agree with it, this perception of our personal brand might then be forced into our channels of influence. These could include social media, in-person gatherings, and word of mouth,…
The controversial remarks by director Jane Campion about Venus and Serena Williams; the alleged drunk pilot removed from a JetBlue flight; PACE, a senior living program that enables some of our elderly to age at home, and a Nigerian doctor’s push for equal access to vaccines. What do these four references have in common? They each have a brand. Two…
Executive sponsorship is one of the most influential factors in the career advancement of high-potential employees. Without a doubt, one key to moving from middle management to the executive level in any organization is sponsorship. Yet, despite rallying cries over the disproportionately low number of Black professionals breaking through the glass ceiling, few have access to this critical resource. 🔥…
It’s all about the story. When visitors come to your nonprofit’s website, are they able to clearly understand your story within 15 seconds? Can they feel your passion, energy, and commitment oozing from the powerful images and videos? Is the branding aligned and consistent? Does the limited but emotive text pull them in and keep them from bouncing? These are…
“I’m freaking out.” Those were reportedly the words spoken by a former Peloton employee shortly before she was one of thousands of employees laid off in February by the exercise equipment company. In 2021, hundreds of thousands of employees were laid off from companies throughout the U.S. Companies that eliminate positions often do so because they need to reallocate those…
There are numerous positive takeaways from the way Australia reopened its borders to fully vaccinated travelers following a two-year closure due to COVID-19. Australia was a brand hit when it welcomed travelers back with koala toys and the country’s signature Tim Tams chocolate cookies. This comes after the country imposed some of the world’s strictest COVID rules in an effort…
This how-to blog is focused on helping professionals and business owners rewind and define their personal or business brand during challenging and uncertain times. Follow the below 5 tips to help your brand stand out and breakthrough. During the past year, millions of workers left their job. Thousands were laid from numerous companies, including Ford, Expedia, General Mills, and Nokia.…